About TAOTO

Time:2020-05-12 15:31:48

TAOTAO security door, founded in 2006 by founder and CEO Mr. Cao Yuejin in Zhejiang, is a sub-brand of TAOTAO Group Co. TAOTAO is a global large-scale building materials brand, providing a full set of solutions for security doors, intelligent locks, intelligent door controls and other building materials. It has been taking innovation, management and service as its core competitiveness, and accurate big data as its core operation index, and through precise positioning, it has quickly become among the backbone of China's door industry, and now has more than a thousand dealers nationwide.



TAOTAO security door, as a first-line enterprise in the industry with finished door manufacturing and sales service supporting system, is the first in the industry to observe the necessity of product process change in the market, and in 2016, relying on the influence of the car industry in the United States, met Morgan, a well-known designer in California, the initial establishment of TAOTAO Design Academy, and in the same year, Italy, Canada, London In the same year, we signed product design agreements with famous designers from Italy, Canada, London, etc., to kick off product design and product process reform, promote lean production, achieve product increase and quality improvement, and continue this pursuit of quality, earnestly fulfill the business philosophy of "building the highest-end safety door", deepen business, product innovation, steady development, and welcome every new era belonging to TAOTAO's every new era.

 

Affiliated company:TaoTao Group Co.

Company Type: Private

Brand name: TAOTAO

Company philosophy: great artisan road, Tao Tao Wan Li

Company Mission: To achieve a good and secure life

Company values: integrity, innovation, pragmatism, win-win

Headquarters Location: Zhejiang, China

Number of employees: more than 2000

Established: 1985

President:Cao Yuejin


1.Brand Introduction


TAOTAO was founded in 2006, always focus on the field of high-end security doors, accurately positioning itself as China's higher-end security doors, and through the ISO9001 quality system, the Ministry of Public Security GA, the national mandatory CCC certification, China's doors and windows brand value and comprehensive strength of the top 10 manufacturers, has won the "China's top ten brands of security doors ", "China's top ten brands of fire doors" title, has a number of high-end security doors national patents and patents continue to increase. Meanwhile, it has established strategic partnership with many top 100 real estate companies such as Beyoncé Garden, Evergrande, China Resources Land, Suning Land, Zhongtian Group, Haier Real Estate and Shangjian Group!


In 2017, TAOTAO formally released the new retail strategy, with the profound product technology foundation of TAOTAO Design Institute, by paying close attention to quality, new product research and development, high-quality products sell well in all domestic provinces, cities and autonomous regions. Using the "Join+Self-operated" model, TAOTAO has established more than 10 branches and 6 offices nationwide, attracting more than 500 quality dealers to join TAOTAO brand. To date, TAOTAO's comprehensive strength ranks among the top in the industry in terms of production capacity, number of outlets, sales volume and sales volume, brand influence and other indicators, gradually transforming from a product operator to a one-stop home life solution provider, providing a richer home style experience for modern intelligent home life.


Institutionalization, standardization and informatization" is the core principle of TAOTAO's sustainable development; "People-oriented and evergreen" is TAOTAO's permanent humanistic philosophy; "Specialization, high-end and refinement" is the core principle of TAOTAO's brand development. "is TAOTAO's strategic idea of branding. We believe that in the future development, TAOTAO will firmly adhere to the strategy of "domestic expansion, international parallel" to promote the domestic and foreign markets, make it stronger and bigger, integrate resources, optimize the combination, grasp together, reform and innovate, and strive to achieve the new mission of the industry given by the group, and achieve a new take-off of economic development. Together with the majority of customers at home and abroad to seek common development, sincere cooperation, mutual benefit and profit, create brilliant!




2.Development history


1985 - TAOTAO Group Ltd. was established.


In 2006 - created TAOTAO brand, officially entered the furniture and building materials industry.


In 2007 - Foreign branch in Russia, California branch in the United States, Italy branch. Domestic established Zhejiang, Jiangsu, Northeast, Henan and other branches.


2009 - Obtained the qualification of fireproof door production line standardization landing.


2010 - Gradually obtained the China well-known trademark, China famous brand, and passed 3C certification in the same year.


2011 - new production line of high-quality doors, the introduction of intelligent production equipment, the introduction of cast aluminum explosion-proof door production line, began to produce cast aluminum explosion-proof doors.


In 2013 - formally signed a strategic cooperation with Bi Gui Yuan Real Estate and successively established strategic cooperation with other top 100 real estate.


2015 - Re-introduced intelligent production equipment, forming a closed loop with the equipment purchased in 2011.


2016 - Introduced a series of new sophisticated production equipment, and increased and adjusted production equipment in response to the market demand in 2015. Adopt a new boutique process and import lean production system.


2017 - Smart lock production line was put into production, perfecting the intelligent home system; importing TAOTAO terminal business performance multiplier system, signing a new retail strategy model with Alibaba; setting up provincial operation center, TAOTAO brand new VI landing, brand stores over 300, officially starting TAOTAO new era.


In 2018, TAOTAO established more than 10 branches and 6 offices in the world with the "Join+Self-operated" model, and the "Global Thousand Cities and Ten Thousand Homes" strategic model. More than a thousand franchisees.


In 2020 - we can do more, to build China's security doors, to protect every warm home, TAOTAO security doors, from your youth, accompanied to the old age.


3.Market positioning


TAOTAO is an integrated sales brand of fine doors under TAOTAO Group to manufacture higher-end security doors. It has accumulated rich experience in retail, engineering, storage and after-sales service for a long time, while carrying out new retail reform in online and offline simultaneously. It knows that it is difficult to develop the virtual economy without the support of physical stores, and TAOTAO's advantage is that it can combine the real economy and virtual economy to develop together.


TAOTAO, as an excellent security door brand, has joined hands with national famous real estate companies to build a win-win strategic cooperation situation, and has the strength to create higher-end security doors for consumers. We plan to be among the forefront of China's security door industry within 3 years and become the leader of China's high-end door industry.


4.Brand product series


Security doors - exquisite home, custom home, ideal home, engineering doors


Exquisite home - new Chinese style Beijing Hua Yan Yun series, minimalist Bauhaus fantasy series, new Chinese ventilation series, modern simple European series


Customized home--Creative Time Series, Harmony Inheritance Series, Art Master Series


Ideal home - thinker, thinker, remembrancer


Engineering doors - security doors, fire doors, armored doors


5.Core equipment advantage


TAOTAO carried out production reform on the whole line in 2006, fully implemented the lean production route in 2011, and upgraded the overall automation for production equipment. 2016 to improve the intelligent automation production closed loop, annual sales have been more than 500,000 units.


Ordinary door frame embossing machine upgraded to 1800 tons hydraulic forming machine, 2.0 door frame lace in place at one time, can adjust the appropriate pressure according to the change of material size to ensure the best effect of forming, good door frame flatness, good door frame verticality.


The conventional punching machine is upgraded to turret punch and multi-functional combination punch. The turret punch has high stamping accuracy and good flatness, the accuracy can reach plus or minus 0.1mm, the dimensional consistency of the product is good, so that each board stamping is accurate and consistent; the multi-functional combination punch can complete 7 dies at one time and stamping at the same time, which can ensure dimensional stability and good door surface flatness, save working hours and improve working efficiency.


CNC bending machine is upgraded to large tonnage door surface once forming machine and CNC slotting machine, large tonnage door surface once forming machine that is 300 tons door surface forming machine, door surface multi-pass bending forming process can be formed in place at one time to ensure the consistency of forming size; CNC slotting machine has high precision, can be accurate to 0.1mm, after slotting can ensure the standard bending size, reduce R rounded corners, door surface flatness is good, door surface, door frame slotting bending can Ensure that the left and right door slit 3mm normal opening.


6.Brand Milestones


In December 2002, Wang Yongming, the former vice governor of Zhejiang Province, inspected TaoTao Group.


In June 2007, Vice Minister of the Ministry of Commerce Zhou Keren inspected Tao Tao Group.


In June 2008, Tao Tao Group became the third company in the world and the first company in China to pass the sales approval of CPSC in the United States.


On July 31, 2008, Tao Tao Group passed the ISO9000 certification.


In 2009, Tao Tao Group passed the fire product audit of the Ministry of Public Security and obtained the fire door production qualification. In the same year, we were awarded as excellent quality and integrity member enterprise and top 100 competitive enterprises.


In 2010, TaoTao Group passed the national 3A certification and won the awards of China Famous Trademark and China Famous Brand.


In December 2012, Tao Tao Group was awarded the title of Safety Production Standardization Level 2 Enterprise.


In 2013, Tao Tao Group obtained the certificate of high-tech enterprise, and in the same year, it successively obtained a number of practical patent certificates.


In 2014, Tao Tao Group passed the China Environmental Labeling Product Certification and won the Top Ten Gold Award of China Steel Door.


In December 2014, the brand value of "TAOTAO" was evaluated by China Standardization Institute at 359 million.


In 2015, we won the title of "Top Ten Fire Doors in China".


In 2015, we passed China Public Safety Product Certification, i.e. GA Certification. In the same year, we were awarded the title of 3A level contract-abiding and trustworthy unit.


In 2016, we obtained the first-class installation qualification, the second-class design qualification certificate and the title of "China's top ten security doors". In the same year, we were awarded as the preferred brand of engineering.


From 2017 to 2020, we have been awarded the title of "Top Ten Security Door Brands" for four years in a row.